Theo Varga
Theo Varga
Theo Varga
Independent art director
and photographer
in Lisbon.
I make
campaigns
,
lookbooks
and
identities
for brands you can hold.
Sportfest
Halde Sport
Silver, ADC Germany
AI image
Sportfest
Halde Sport
AI image
Streifen
Lichtspiele Ost
Sold out, Friday 20:45
AI image
Streifen
Lichtspiele Ost
AI image
The rest is in the archive.
The cases in full, the rest as short notes.
3
Cases
12
Clients
2021
Since
Trusted by
Brands I’ve shot, named or packed since 2021.
Campaign · 2026
Lookbook · 2026
Identity · 2025
Photography · 2025
Identity · 2025
Packaging · 2024
Campaign · 2024
Packaging · 2024
Photography · 2023
Identity · 2023
Packaging · 2022
Campaign · 2022
What I do
Four ways in. Most projects use two or three.
Campaigns
One idea, cut for every place it has to run.
Identity
Logo, colour and type, built as one system.
Packaging
Print-ready files, from first proof to delivery.
Photography
Product and brand images, shot and retouched.
Build your own
Pick what you need and see where it starts.
Not sure which one fits?
Write anyway, we’ll pick on the call.
Intro call
20 min with me
Ways to work
Three fixed starting points. Every quote is written down before we start.
Rate card · 2026/27
Studio day
Day rate
€1,800
per studio day, ex. VAT
Product photography in Marvila. Your packs or mine, shot on a set built for them.
Up to 12 retouched finals
Colour matched to your print proofs
Set, props and light included
Files back within a week
Cut for web, print and shelf
Raw files kept for two years
Studio day
Day rate
€1,800
per studio day, ex. VAT
Product photography in Marvila. Your packs or mine, shot on a set built for them.
Up to 12 retouched finals
Colour matched to your print proofs
Set, props and light included
Files back within a week
Cut for web, print and shelf
Raw files kept for two years
Studio day
Day rate
€1,800
per studio day, ex. VAT
Product photography in Marvila. Your packs or mine, shot on a set built for them.
Up to 12 retouched finals
Colour matched to your print proofs
Set, props and light included
Files back within a week
Cut for web, print and shelf
Raw files kept for two years
Campaign
Most booked
€9,500
from, per campaign, ex. VAT
One key picture and one line, then every poster, card and screen cut from the same shoot.
Concept, line and art direction
Two studio days
Posters, cards and social cuts
Usage for 12 months, renewable
Print supervised on press
Launch kit for your team
Campaign
Most booked
€9,500
from, per campaign, ex. VAT
One key picture and one line, then every poster, card and screen cut from the same shoot.
Concept, line and art direction
Two studio days
Posters, cards and social cuts
Usage for 12 months, renewable
Print supervised on press
Launch kit for your team
Campaign
Most booked
€9,500
from, per campaign, ex. VAT
One key picture and one line, then every poster, card and screen cut from the same shoot.
Concept, line and art direction
Two studio days
Posters, cards and social cuts
Usage for 12 months, renewable
Print supervised on press
Launch kit for your team
Identity & packaging
Brief to shelf
€18,000
from, per brand, ex. VAT
Wordmark, colours and type, then labels and lids tested on the real thing before anything is final.
Identity system and guidelines
Packaging for up to three flavours
Print files and supplier handover
Launch photography included
Tested on a real shelf first
A year of brand support
Identity & packaging
Brief to shelf
€18,000
from, per brand, ex. VAT
Wordmark, colours and type, then labels and lids tested on the real thing before anything is final.
Identity system and guidelines
Packaging for up to three flavours
Print files and supplier handover
Launch photography included
Tested on a real shelf first
A year of brand support
Identity & packaging
Brief to shelf
€18,000
from, per brand, ex. VAT
Wordmark, colours and type, then labels and lids tested on the real thing before anything is final.
Identity system and guidelines
Packaging for up to three flavours
Print files and supplier handover
Launch photography included
Tested on a real shelf first
A year of brand support
Fixed quote before we start
50% to book, 50% on delivery
Usage and licence in writing
About
About
Art director and photographer, Lisbon
New projects from March 2027
New projects from March 2027
I trained as a set builder. Now I design brands and shoot them myself, in Marvila. Two projects at a time, never three.
It started in the theatre, restoring painted backdrops. Then six years assisting in Paris, where I learned to wait for the light.
The studio runs on daylight: two big windows by the river, one long table. It only fits two projects.
6
years assisting in Paris
2
projects at a time
12
brands shot, named or packed
The long version has its own page.
Where I trained, how the studio runs and how a project goes, week by week.
Recognition
5
Five juries, three projects, since 2025.
Thumbnails: AI image
Good to know
What most first emails ask.
Still wondering?
One line is enough.
Still wondering?
One line is enough.
How far ahead should we book?
Do you work outside Lisbon?
What does a project usually cost?
A studio day is €1,800. Campaigns start at €9,500, identity and packaging at €18,000, all ex. VAT. You get a fixed quote after a short call.
Do you design it, or only shoot it?
Who owns the work?
What do you need from us?
How far ahead should we book?
Do you work outside Lisbon?
What does a project usually cost?
A studio day is €1,800. Campaigns start at €9,500, identity and packaging at €18,000, all ex. VAT. You get a fixed quote after a short call.
Do you design it, or only shoot it?
Who owns the work?
What do you need from us?
How far ahead should we book?
Do you work outside Lisbon?
What does a project usually cost?
A studio day is €1,800. Campaigns start at €9,500, identity and packaging at €18,000, all ex. VAT. You get a fixed quote after a short call.
Do you design it, or only shoot it?
Who owns the work?
What do you need from us?
Theo Varga
Theo Varga
Theo Varga
Independent art director
and photographer
in Lisbon.
I make
campaigns
,
lookbooks
and
identities
for brands you can hold.
Sportfest
Halde Sport
Silver, ADC Germany
AI image
Sportfest
Halde Sport
AI image
Streifen
Lichtspiele Ost
Sold out, Friday 20:45
AI image
Streifen
Lichtspiele Ost
AI image
The rest is in the archive.
The cases in full, the rest as short notes.
3
Cases
12
Clients
2021
Since
Trusted by
Brands I’ve shot, named or packed since 2021.
Campaign · 2026
Lookbook · 2026
Identity · 2025
Photography · 2025
Identity · 2025
Packaging · 2024
Campaign · 2024
Packaging · 2024
Photography · 2023
Identity · 2023
Packaging · 2022
Campaign · 2022
What I do
Four ways in. Most projects use two or three.
Campaigns
One idea, cut for every place it has to run.
Identity
Logo, colour and type, built as one system.
Packaging
Print-ready files, from first proof to delivery.
Photography
Product and brand images, shot and retouched.
Build your own
Pick what you need and see where it starts.
Not sure which one fits?
Write anyway, we’ll pick on the call.
Intro call
20 min with me
Ways to work
Three fixed starting points. Every quote is written down before we start.
Rate card · 2026/27
Studio day
Day rate
€1,800
per studio day, ex. VAT
Product photography in Marvila. Your packs or mine, shot on a set built for them.
Up to 12 retouched finals
Colour matched to your print proofs
Set, props and light included
Files back within a week
Cut for web, print and shelf
Raw files kept for two years
Studio day
Day rate
€1,800
per studio day, ex. VAT
Product photography in Marvila. Your packs or mine, shot on a set built for them.
Up to 12 retouched finals
Colour matched to your print proofs
Set, props and light included
Files back within a week
Cut for web, print and shelf
Raw files kept for two years
Studio day
Day rate
€1,800
per studio day, ex. VAT
Product photography in Marvila. Your packs or mine, shot on a set built for them.
Up to 12 retouched finals
Colour matched to your print proofs
Set, props and light included
Files back within a week
Cut for web, print and shelf
Raw files kept for two years
Campaign
Most booked
€9,500
from, per campaign, ex. VAT
One key picture and one line, then every poster, card and screen cut from the same shoot.
Concept, line and art direction
Two studio days
Posters, cards and social cuts
Usage for 12 months, renewable
Print supervised on press
Launch kit for your team
Campaign
Most booked
€9,500
from, per campaign, ex. VAT
One key picture and one line, then every poster, card and screen cut from the same shoot.
Concept, line and art direction
Two studio days
Posters, cards and social cuts
Usage for 12 months, renewable
Print supervised on press
Launch kit for your team
Campaign
Most booked
€9,500
from, per campaign, ex. VAT
One key picture and one line, then every poster, card and screen cut from the same shoot.
Concept, line and art direction
Two studio days
Posters, cards and social cuts
Usage for 12 months, renewable
Print supervised on press
Launch kit for your team
Identity & packaging
Brief to shelf
€18,000
from, per brand, ex. VAT
Wordmark, colours and type, then labels and lids tested on the real thing before anything is final.
Identity system and guidelines
Packaging for up to three flavours
Print files and supplier handover
Launch photography included
Tested on a real shelf first
A year of brand support
Identity & packaging
Brief to shelf
€18,000
from, per brand, ex. VAT
Wordmark, colours and type, then labels and lids tested on the real thing before anything is final.
Identity system and guidelines
Packaging for up to three flavours
Print files and supplier handover
Launch photography included
Tested on a real shelf first
A year of brand support
Identity & packaging
Brief to shelf
€18,000
from, per brand, ex. VAT
Wordmark, colours and type, then labels and lids tested on the real thing before anything is final.
Identity system and guidelines
Packaging for up to three flavours
Print files and supplier handover
Launch photography included
Tested on a real shelf first
A year of brand support
Fixed quote before we start
50% to book, 50% on delivery
Usage and licence in writing
About
About
Art director and photographer, Lisbon
New projects from March 2027
New projects from March 2027
I trained as a set builder. Now I design brands and shoot them myself, in Marvila. Two projects at a time, never three.
It started in the theatre, restoring painted backdrops. Then six years assisting in Paris, where I learned to wait for the light.
The studio runs on daylight: two big windows by the river, one long table. It only fits two projects.
6
years assisting in Paris
2
projects at a time
12
brands shot, named or packed
The long version has its own page.
Where I trained, how the studio runs and how a project goes, week by week.
Recognition
5
Five juries, three projects, since 2025.
Thumbnails: AI image
Good to know
What most first emails ask.
Still wondering?
One line is enough.
Still wondering?
One line is enough.
How far ahead should we book?
Do you work outside Lisbon?
What does a project usually cost?
A studio day is €1,800. Campaigns start at €9,500, identity and packaging at €18,000, all ex. VAT. You get a fixed quote after a short call.
Do you design it, or only shoot it?
Who owns the work?
What do you need from us?
How far ahead should we book?
Do you work outside Lisbon?
What does a project usually cost?
A studio day is €1,800. Campaigns start at €9,500, identity and packaging at €18,000, all ex. VAT. You get a fixed quote after a short call.
Do you design it, or only shoot it?
Who owns the work?
What do you need from us?
How far ahead should we book?
Do you work outside Lisbon?
What does a project usually cost?
A studio day is €1,800. Campaigns start at €9,500, identity and packaging at €18,000, all ex. VAT. You get a fixed quote after a short call.