Sportfest

A nylon capsule named after the sports days every German town still holds.

Pale yellow nylon in an old sports hall, lit by direct flash. We built nothing: the walls were already that orange.

Client

Halde Sport

Year

2026

Role

Art direction, photography

Used for

Lookbook, posters, shop, social

Model with double buns and rhinestone bow earrings in a pale yellow jacket against an orange brick wall

Frame 1

AI image

Model in profile with braids in front of a mustard wall, a basketball hoop and a ball rack

Frame 2

AI image

Model resting their head on one hand against yellow wood panels

Frame 3

AI image

What they asked for

Halde Sport had a new capsule of track jackets and no budget for a studio. They wanted it to feel like the local club, not like a gym ad.

What we made

We shot in a town sports hall on a Sunday: bench, hoop and orange paint as they were. Direct flash, rhinestone bows against nylon, and not one thing brought in from a studio.

Model looking back over the shoulder on a gym bench

Frame 4

AI image

“Everyone tells us they trained in that hall. That’s all we wanted.”

Sanne Halde

Founder, Halde Sport

Full-length shot of the model on a wooden bench in cargo trousers on a gym floor

Frame 5

AI image

Full-length shot of the model on a wooden bench in cargo trousers on a gym floor

Frame 5

AI image

Extreme close-up of an eye, freckles and a rhinestone bow earring

Frame 6

AI image

Extreme close-up of an eye, freckles and a rhinestone bow earring

Frame 6

AI image

On set

The setup behind these frames.

Light

Direct flash, the hall’s lights left on

Surface

The hall’s own painted walls and sprung floor

Camera

Medium format, 45 mm

Credits

Client

Halde Sport

Art direction

Theo Varga

Photography

Theo Varga

Photo assistant

Duarte Neves

AI images

Images made with AI.

Model in sunglasses and a suede jacket with a shearling collar against a red wall

Diana

Previous project

AI image

Stocked in 240 shops

Model in sunglasses and a suede jacket with a shearling collar against a red wall

Diana

Previous project

AI image

Phone on a red cinema seat showing the pink Streifen app icon

Streifen

Next project

AI image

Sold out, Friday 20:45

Phone on a red cinema seat showing the pink Streifen app icon

Streifen

Next project

AI image

Sportfest

A nylon capsule named after the sports days every German town still holds.

Pale yellow nylon in an old sports hall, lit by direct flash. We built nothing: the walls were already that orange.

Client

Halde Sport

Year

2026

Role

Art direction, photography

Used for

Lookbook, posters, shop, social

Model with double buns and rhinestone bow earrings in a pale yellow jacket against an orange brick wall

Frame 1

AI image

Model in profile with braids in front of a mustard wall, a basketball hoop and a ball rack

Frame 2

AI image

Model resting their head on one hand against yellow wood panels

Frame 3

AI image

What they asked for

Halde Sport had a new capsule of track jackets and no budget for a studio. They wanted it to feel like the local club, not like a gym ad.

What we made

We shot in a town sports hall on a Sunday: bench, hoop and orange paint as they were. Direct flash, rhinestone bows against nylon, and not one thing brought in from a studio.

Model looking back over the shoulder on a gym bench

Frame 4

AI image

“Everyone tells us they trained in that hall. That’s all we wanted.”

Sanne Halde

Founder, Halde Sport

Full-length shot of the model on a wooden bench in cargo trousers on a gym floor

Frame 5

AI image

Full-length shot of the model on a wooden bench in cargo trousers on a gym floor

Frame 5

AI image

Extreme close-up of an eye, freckles and a rhinestone bow earring

Frame 6

AI image

Extreme close-up of an eye, freckles and a rhinestone bow earring

Frame 6

AI image

On set

The setup behind these frames.

Light

Direct flash, the hall’s lights left on

Surface

The hall’s own painted walls and sprung floor

Camera

Medium format, 45 mm

Credits

Client

Halde Sport

Art direction

Theo Varga

Photography

Theo Varga

Photo assistant

Duarte Neves

AI images

Images made with AI.

Model in sunglasses and a suede jacket with a shearling collar against a red wall

Diana

Previous project

AI image

Stocked in 240 shops

Model in sunglasses and a suede jacket with a shearling collar against a red wall

Diana

Previous project

AI image

Phone on a red cinema seat showing the pink Streifen app icon

Streifen

Next project

AI image

Sold out, Friday 20:45

Phone on a red cinema seat showing the pink Streifen app icon

Streifen

Next project

AI image

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