Streifen
A neighbourhood cinema, renamed after German slang for a film.
A heavy italic wordmark in burgundy and rose, on the tickets, the sleeves and the app. Kino für alle means cinema for everyone, and the letters had to feel like it.
Client
Lichtspiele Ost
Year
2025
Role
Identity, art direction, photography
Used for
Tickets, ticket sleeves, app
Frame 1
AI image
Frame 2
AI image
Frame 3
AI image
What they asked for
Lichtspiele Ost had a loyal older crowd and empty Friday nights. The owners wanted a look for the back rows without losing the front ones.
What we made
A new name, streifen, German slang for a film. An italic with a curled f that works on a ticket stub, a paper sleeve and an app icon. Burgundy from the seats, rose for the tickets.
Frame 4
AI image
“The Friday 20:45 sells out now. The regulars still call it the Ost, and that’s fine with us.”
Jana Vogt
Owner, Lichtspiele Ost
Frame 5
AI image
Frame 5
AI image
Frame 6
AI image
Frame 6
AI image
On set
The setup behind these frames.
Light
One warm lamp from the side, house lights at the cinema
Surface
Ivory card for the tickets, the cinema’s own velvet seats
Camera
Medium format, 45 and 80 mm
Credits
Client
Lichtspiele Ost
Identity and art direction
Theo Varga
Photography
Theo Varga
Set
Rita Calado
Photo assistant
Duarte Neves
AI images
Images made with AI.
Streifen
A neighbourhood cinema, renamed after German slang for a film.
A heavy italic wordmark in burgundy and rose, on the tickets, the sleeves and the app. Kino für alle means cinema for everyone, and the letters had to feel like it.
Client
Lichtspiele Ost
Year
2025
Role
Identity, art direction, photography
Used for
Tickets, ticket sleeves, app
Frame 1
AI image
Frame 2
AI image
Frame 3
AI image
What they asked for
Lichtspiele Ost had a loyal older crowd and empty Friday nights. The owners wanted a look for the back rows without losing the front ones.
What we made
A new name, streifen, German slang for a film. An italic with a curled f that works on a ticket stub, a paper sleeve and an app icon. Burgundy from the seats, rose for the tickets.
Frame 4
AI image
“The Friday 20:45 sells out now. The regulars still call it the Ost, and that’s fine with us.”
Jana Vogt
Owner, Lichtspiele Ost
Frame 5
AI image
Frame 5
AI image
Frame 6
AI image
Frame 6
AI image
On set
The setup behind these frames.
Light
One warm lamp from the side, house lights at the cinema
Surface
Ivory card for the tickets, the cinema’s own velvet seats
Camera
Medium format, 45 and 80 mm
Credits
Client
Lichtspiele Ost
Identity and art direction
Theo Varga
Photography
Theo Varga
Set
Rita Calado
Photo assistant
Duarte Neves
AI images
Images made with AI.