Diana

Maison Orée cuts coats in Hamburg. Diana is the one they built a whole season around.

A suede jacket, one red room and six frames. Everything the season needed came out of a single day.

Client

Maison Orée

Year

2026

Role

Art direction, casting, photography

Used for

Posters, lookbook, shop, social

Model in sunglasses and a suede jacket with a shearling collar against a red wall

Frame 1

AI image

Close-up of wrap sunglasses, a gold earring and a shearling collar in front of a red curtain

Frame 2

AI image

Model in profile with the collar turned up against a wide red wall

Frame 3

AI image

What they asked for

Maison Orée had one hero piece for autumn: a suede jacket with a shearling collar. They wanted a campaign that sold it without a location, a crowd or a second look.

What we made

One wall in brick red, one plinth, one look. Orée means the edge of a forest and Diana hunted there, so the palette stayed on the ground: rust, suede, shearling. Six frames ran the whole season.

Model with both hands on their cheeks, bangles on the wrists

Frame 4

AI image

“We brought twelve looks. We shot one, and it’s the one people ask for in the shops.”

Camille Roux

Creative director, Maison Orée

Full-length shot of the model on a rust plinth in wide beige trousers and cream sneakers

Frame 5

AI image

Full-length shot of the model on a rust plinth in wide beige trousers and cream sneakers

Frame 5

AI image

Model seen from behind with the jacket off one shoulder, looking back

Frame 6

AI image

Model seen from behind with the jacket off one shoulder, looking back

Frame 6

AI image

On set

The setup behind these frames.

Light

One hard lamp, warm gel, no fill

Surface

Rust-painted canvas, a plinth in the same colour

Camera

Medium format, 80 mm

Credits

Client

Maison Orée

Art direction

Theo Varga

Photography

Theo Varga

Set

Rita Calado

Photo assistant

Duarte Neves

AI images

Images made with AI.

Model with double buns and rhinestone bow earrings in a pale yellow jacket against an orange brick wall

Sportfest

Next project

AI image

Silver, ADC Germany

Model with double buns and rhinestone bow earrings in a pale yellow jacket against an orange brick wall

Sportfest

Next project

AI image

Diana

Maison Orée cuts coats in Hamburg. Diana is the one they built a whole season around.

A suede jacket, one red room and six frames. Everything the season needed came out of a single day.

Client

Maison Orée

Year

2026

Role

Art direction, casting, photography

Used for

Posters, lookbook, shop, social

Model in sunglasses and a suede jacket with a shearling collar against a red wall

Frame 1

AI image

Close-up of wrap sunglasses, a gold earring and a shearling collar in front of a red curtain

Frame 2

AI image

Model in profile with the collar turned up against a wide red wall

Frame 3

AI image

What they asked for

Maison Orée had one hero piece for autumn: a suede jacket with a shearling collar. They wanted a campaign that sold it without a location, a crowd or a second look.

What we made

One wall in brick red, one plinth, one look. Orée means the edge of a forest and Diana hunted there, so the palette stayed on the ground: rust, suede, shearling. Six frames ran the whole season.

Model with both hands on their cheeks, bangles on the wrists

Frame 4

AI image

“We brought twelve looks. We shot one, and it’s the one people ask for in the shops.”

Camille Roux

Creative director, Maison Orée

Full-length shot of the model on a rust plinth in wide beige trousers and cream sneakers

Frame 5

AI image

Full-length shot of the model on a rust plinth in wide beige trousers and cream sneakers

Frame 5

AI image

Model seen from behind with the jacket off one shoulder, looking back

Frame 6

AI image

Model seen from behind with the jacket off one shoulder, looking back

Frame 6

AI image

On set

The setup behind these frames.

Light

One hard lamp, warm gel, no fill

Surface

Rust-painted canvas, a plinth in the same colour

Camera

Medium format, 80 mm

Credits

Client

Maison Orée

Art direction

Theo Varga

Photography

Theo Varga

Set

Rita Calado

Photo assistant

Duarte Neves

AI images

Images made with AI.

Model with double buns and rhinestone bow earrings in a pale yellow jacket against an orange brick wall

Sportfest

Next project

AI image

Silver, ADC Germany

Model with double buns and rhinestone bow earrings in a pale yellow jacket against an orange brick wall

Sportfest

Next project

AI image

Create a free website with Framer, the website builder loved by startups, designers and agencies.